About Us
Get to know us
Our proven track record spans optimising checkout flows, enhancing inventory management, and launching impactful digital campaigns. By tailoring solutions to each client, we refine strategies and define success—ensuring measurable growth and operational excellence every step of the way.
Olivia Knight
Founder & Business Consultant
With over a decade of experience in eCommerce management and strategy, I specialise in transforming digital storefronts into high-performing platforms. My career spans diverse roles across leading brands and agencies, equipping me with extensive expertise in managing end-to-end eCommerce operations, from optimising checkout flows to developing comprehensive marketing strategies.
​
I founded Refine & Define to leverage my expertise in creating seamless digital experiences, crafting strategies that drive measurable growth, and supporting businesses in achieving their eCommerce goals. My passion lies in turning data-driven insights into actionable plans that enhance customer journeys and streamline operations.
​
Let’s refine your strategy and define your success together.
